Previous Entries
- The New CFR.org Website Launches!
- Victoria’s Secret Checkout is Live
- 2011 Martha Stewart Holiday Gift Guide Launches
- And the winner is…
- Foreign Affairs Mobile Site Released
- 451 Group Selects Concentric for an Extensive Redesign
- Concentric Studio signs new engagement with The Council on Foreign Relations
- Searching For That Special Someone!
- Hiring! Interactive Designer
- VS All Access 2.0 Launches
About Concentric Studio
Concentric Studio is an interactive agency specializing in the planning, design and development of websites and other interactive applications. Founded by Sumin Chou and Glen LaFortune, Concentric Studio helps companies create compelling user interfaces that target company objectives and aim to maximize bottom-line results. For more information, please contact us.
For media inquiries, please contact Sumin Chou (917) 363 4324
Good News
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Tuesday, Mar 17, 2009: 3:33pm
Concentric Studio unveils newly redesigned website for Foreign Affairs Magazine
New User Interface to Establish an Innovative Online Brand Identity and Support Online Business Objectives for the 87-Year Old Publication
March 17, 2009, New York—Concentric Studio, an interactive agency specializing in the design of innovative digital applications and websites, today announced the launch of Foreign Affairs’ new website, designed by Concentric Studio. The site represents a significant new brand expression and online enhancement for Foreign Affairs, the pre-eminent publication on international affairs and foreign policy, published by the Council on Foreign Relations since 1922.
In planning and redesigning the site, Concentric Studio created a vibrant user experience that provides subscribers with unprecedented access to original online-only content; access to all print archive articles dating back to 1961; and the inclusion of several new interactive features to help foster Foreign Affair’s online community. The site also features a completely revamped registration and e-commerce system enabling unsubscribed visitors the ability to preview and purchase individual articles.
The new site strives to maximize revenues and business opportunities, while simultaneously attract new readers, raise awareness for the publication’s full offerings, and accommodate future website expansion over time.
“In addition to the overall architecture, navigation and design, we are especially excited by the creative and responsive user interface Concentric Studio has developed for our subscribers and registered visitors,” said David Kellogg, Publisher of Foreign Affairs. “Concentric Studio and Foreign Affairs share a commitment to new ideas and smart solutions, and it was refreshing to work with a design studio in which the principals worked alongside us throughout the entire process.”
“Foreign Affairs has a rich and respected history which is especially pertinent in this age of global awareness,” said Sumin Chou, Co-Founder and Principal at Concentric Studio. “We are proud to have partnered with the publication to help establish a rich online presence and support their overall business objectives, brand growth and subscriber relationships.”
Concentric Studio focuses on providing targeted, interactive solutions for their client’s business strategy and bottom-line results. The Foreign Affairs Magazine website redesign is the latest, online publishing project completed by Concentric Studio this past year and is one of many globally recognized brands who have enlisted the agency’s innovative services.